Why This Role Exists:
Melissa is building a more deliberate program for how the company is represented across AI-generated answers, technical search and discovery, and the broader information surfaces that influence buying decisions. We are looking for a technically fluent, externally credible program owner who can connect AI visibility, technical content, authority signals, and cross-functional execution.
This is not an AI model-engineering role and it is not traditional SEO with a new label. The job is to make Melissa easier for AI answer engines and technical evaluators to resolve, understand, trust, and recommend by improving technical evidence, third-party authority, machine-readable content, and the accuracy of the public narrative.
What You’ll Own:
- Own Melissa’s AI visibility / GEO / AEO program: benchmark priority buyer and technical prompts, track how Melissa and competitors appear, identify citation and narrative gaps, and turn findings into a measurable roadmap.
- Modernize the technical story: help create clearer documentation, tutorials, comparisons, code samples, SDK/package-manager guidance, and answer-first content that reduces friction for technical evaluators and implementers.
- Partner with Data, Product, and Programming groups to modernize technical documentation, tutorials, comparisons, code samples, SDK/package guidance, and answer-first content that reduces friction for technical evaluators and implementers.
- Build third-party authority: identify credible directories, review platforms, technical publications, roundups, case studies, benchmarks, and other surfaces where Melissa should be accurately represented.
- Monitor competitive and reputation issues: spot misleading or outdated technical narratives, coordinate fast factual responses, and help design transparent, reproducible comparisons or benchmarks.
- Measure the program: maintain a dashboard and prioritized backlog covering AI answer inclusion, source/citation patterns, competitive share of voice, documentation improvements, and shipped technical fixes.
Who We’re Looking For:
- 2+ years of relevant experience across technical content or documentation, technical product marketing, SEO/AEO/GEO, developer advocacy/marketing, or a closely related function. A blended background is welcome.
- Technical fluency with API-based products and technical workflows—comfortable with GitHub, REST APIs, SDKs, package managers, JSON, Markdown, code samples, and web documentation.
- Excellent technical writing and editing skills, with the ability to turn complex capabilities into precise, plain-English explanations, tutorials, comparisons, and evidence-backed claims.
- Strong analytical instincts and curiosity: able to design repeatable tests, interpret noisy AI/search results, identify patterns, prioritize interventions, and measure whether changes are working.
- Credibility and judgment in public technical and professional communities. You know the difference between useful participation and promotional posting, and you are comfortable representing a company transparently.
- Strong cross-functional program management skills. You can move work forward across Marketing, Product, Engineering, Web, IT, Sales, Support, and leadership.
Especially Helpful:
- Experience with data quality, address verification, geocoding, identity/contact data, data integration, SaaS APIs, or adjacent technical infrastructure products.
- Hands-on familiarity with structured data, schema.org / JSON-LD, knowledge graphs, Wikidata, web analytics/log analysis, review platforms, or AI-answer monitoring tools.
- Experience creating technical benchmarks, head-to-head product comparisons, reference implementations, or technical education content.
What Success Looks Like:
- First 30 days: Baseline AI visibility, competitor narratives, technical touchpoints, documentation, entity consistency, and third-party footprint.
- Days 31 – 60: Prioritize the highest-impact gaps and launch quick wins in content, documentation, machine-readable signals, and authority surfaces.
- Days 61 – 90: Deliver the first cross-functional roadmap and dashboard, ship initial technical assets, and establish recurring monitoring and reporting.
The Kind of Person Who Will Thrive Here:
You are a self-directed senior operator who likes ambiguous, cross-functional problems. You do not need a team to invent the work for you: you investigate, form a point of view, bring specific questions to subject-matter experts, and translate what you learn into shipped improvements. You are equally comfortable reviewing technical content, presenting findings to executives, engaging thoughtfully in professional communities when useful, and turning a new or evolving discipline into a practical operating program.
Perks:
- Office lunch on select weekdays.
- Haircuts and manicures.
- Workout and yoga class with personal trainer.
- Onsite EV charging.
Benefits:
- 401(k) with company match.
- Medical, dental, and vision insurance.
- Flexible Spending Account.
- Life insurance, including company-provided coverage.
- Paid holidays and personal time off.
- Educational assistance after one year of employment.
Interested?
- Go to https://www.melissa.com/jobs/jobapply.aspx and provide your resume. Please note that any self-identification information provided during the application process is confidential and will not be shared with hiring managers.
- Candidates are encouraged to include links to technical writing, documentation, content examples, or other work that demonstrates technical communication and public-facing credibility.
- Include LinkedIn profile if available.
- NO RECRUITERS OR PHONE CALLS.
This employer may order an investigative consumer report on you from an investigative consumer reporting agency for employment purposes. Such reports may contain information about your character, general reputation, personal characteristics, and mode of living. As allowed by law, the reports may contain information regarding the following: criminal history; driving records; verification of your employment history, licenses, credentials and education; credit reports and history; government watch lists; address history; Social Security number validation; and other background checks.
Melissa is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
This Contractor and Subcontractors shall abide by the requirements of 41 CFR 60-300.5(A). This regulation prohibits discrimination against qualified protected veterans, and requires affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans. We are a government contractor.